Privacy Policy

1. Who We Are

This website is owned and operated by Shanny Design in an individual capacity as an author and content creator.

Contact Email: contact@shannydesign.com

2. What Data We Collect, Purpose, and Legal Basis

We do not directly process payment transactions, create user accounts, or collect physical shipping addresses on this website. All commercial transactions take place directly on the Amazon platform.

However, to ensure technical functionality, respond to inquiries, analyze traffic, and evaluate promotional campaigns, we collect and process data through the following channels:

A. Direct Information Provided by You (Contact Form / Email)

  • Data Processed: Name, email address, and the content of your message.
  • Purpose: Processing and responding to your inquiries, requests, or feedback regarding our coloring books.
  • Legal Basis: Taking steps at your request prior to entering into a contract or our legitimate interest in communicating effectively with website visitors.
  • Note on Purchases: We do not collect or store financial details, credit card numbers, or delivery addresses. All financial transactions and order fulfillments are handled exclusively and directly by Amazon.

B. Traffic Analysis (Google Analytics 4)

  • Provider: Google Ireland Limited.
  • Purpose: Understanding how visitors interact with our website, measuring page performance, and assessing traffic coming from social media campaigns.
  • Data Processed: IP address (automatically anonymized by GA4), device type, browser, approximate geographical location (city/country level), pages viewed, referral source, and campaign parameters (e.g., UTM tags).
  • Legal Basis: Your explicit consent granted via the cookie consent banner.

C. Ad Measurement and Campaign Optimization (Meta Pixel)

  • Provider: Meta Platforms Ireland Limited (Facebook / Instagram).
  • Purpose: Measuring the effectiveness of our social media advertisements, creating relevant custom audiences, and optimizing ad delivery for visitors interested in our coloring books.
  • Data Processed: Cookie identifiers, device and browser data, IP address, and user actions taken on the website (such as clicking the button to view a book on Amazon).
  • Legal Basis: Your explicit consent granted via the cookie consent banner.

D. Technical Server Logs

  • Purpose: Ensuring system security, preventing cyber attacks, and diagnosing technical issues.
  • Data Processed: Temporary IP addresses and technical connection metadata.
  • Legal Basis: Legitimate interest in maintaining a secure, operational website.

3. Cookie Policy & Preferences

Our website utilizes two primary categories of cookies:

  • Strictly Necessary Cookies: Essential for basic technical operation and for remembering your privacy consent settings. These do not require prior consent.
  • Analytics and Marketing Cookies (GA4 & Meta Pixel): Placed by Google and Meta to measure traffic metrics and ad interactions.

Managing Your Preferences: Analytics and marketing cookies are loaded only if you click “Accept” on the cookie consent banner presented upon your initial visit. You may change or withdraw your consent at any time by clicking the [Cookie Settings] link located in the footer of this website or by clearing your browser cookies.

4. External Links and Redirection to Amazon

This website contains hyperlinks to the Amazon platform (author pages and product listings). Once you click on a link and leave our website, all data processing, navigation, and potential purchases are governed exclusively by Amazon’s Privacy Policy and Terms of Service. We do not have access to or control over your interaction with Amazon.

5. International Data Transfers

Services provided by Google and Meta may involve the transfer of technical data to servers located outside the European Economic Area (EEA), including the United States. Such transfers are executed in accordance with European Commission approved safeguards, such as the EU-U.S. Data Privacy Framework or Standard Contractual Clauses (SCCs).

6. Your Rights Under GDPR

Depending on your location, you hold the following rights regarding your personal data:

  • The right to withdraw your consent for cookies at any time.
  • The right to access personal data processed about you.
  • The right to request erasure of your data (“right to be forgotten”).
  • The right to lodge a complaint with a competent data protection authority.

To exercise any of these rights, please contact us at: contact@shannydesign.com

Shanny Design
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